WebJective™ = Web Strategy = Planning for real
results from your website!
Does your
website support your business in terms of goals and
objectives? When you do your business planning, how
much do you incorporate your web presence as part of an
integrated performance
improvement strategy?
A Web Strategy is a plan -
an evolving blueprint to guide your decisions regarding:
- Website Design
- Website Development
- Ongoing Maintenance of your website
- Internet Marketing
- How should my business use Social Media?
Today, most products and
services are researched, online, before a buyer
makes a decision. Your website significantly impacts
a target client's impression of your company and your
offerings.
As you look to make website
investments for your business, be armed with qualifying
questions such as:
- What are current visitors doing on our existing site now?
- Is our website quickly losing the majority of those that visit?
- What product and services pages are most visited?
- Do we properly communicate our value proposition?
Questions of quality target visitors versus
quantity, will lead to discussions about how your website
can support your business strategies.



